mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font: minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">Normann Copenhagen设计总监Britt Bonnesen
Daily Fiction的名字意在鼓励创新，创造属于自己的每日故事。个人风格得到了前所未有的关注，我们通过时尚、音乐、食物、艺术和室内设计表达我们的个性。我们可以述说文雅的故事、娇柔的故事、富有创造性的故事甚至是可以成为经典的故事，Daily Fiction由一系列物件组成，它们可以用无数种方式组合在一起。Daily Fiction里的产品设计灵感来源于时尚，通过不同的配色方案和材料及印刷技术制作。
Daily Fiction的核心在于对待细节的态度，反应在对多种材料的融合运用上。无论是哑光面料还是亮光面亦或是纤维织物都成为它的原材料。帆布、天鹅绒、金属、闪粉、塑料、纸，不同的材料有不同的性格，Daily Fiction谨慎选择材料的搭配，给予产品不同的触感。
色彩有着很高的趣味性及表达能力，Daily Fiction采用了不少于18种颜色，除了纯色外还包括金属色、磨砂面和闪粉色泽。经典的鲜艳色彩用来创造亮色、金属光泽用来吸引眼球。这些色彩共同创造了充满了活力的色调和闪亮的细节。这个系列包括4种水磨石印花，吸取室内设计和时尚界的潮流。两种黑白涂鸦印花和深浅两色版本，水磨石印花更加出彩。它既有绘画图形又具抽象感，让Daily Fiction系列更有活力。另外，还有四种色彩鲜艳的条纹图案印花，让这个系列更加丰富。
Normann Copenhagen的品牌总监Britt Bonnesen说：“很长时间以来，我们都希望能够增加一个小物品的设计系列，Daily Fiction的诞生让我们创造了一个完整的专注的世界，为顾客带来美妙的购物体验。我们从Normann Copenhagen时尚中获取了很多灵感，而且很自然地，我们也在世界范围内找到了一位时尚合作方，我们很高兴和Femmes Régionales合作，他们都是些很厉害的设计师，紧跟着潮流趋势的发展。Daily Fiction有着自己的生命历程，但它跟Normann Copenhagen的个性是相符的。”
Daily Fiction encompasses more than 200 exquisite small designs for day-to-day use such as notebooks, gift wrapping, stickers, pencil sharpeners, scissors, various writing implements and much, much more. The Daily Fiction universe is intended as a candy shop for grown-ups, where you want to take everything home with you and experience that special ”I-want-it-all-feeling”.
The name, Daily Fiction, encourages creativity, play and creating the daily story that suits your personality. Personal style is more in focus than ever before, and we tell our individual stories through fashion, music, food, art and interior design. Whether your story is The Refined Story, The Feminine Story, The Creative Story, The Well Crafted & Classic Story or something completely different, Daily Fiction consists of a number of pieces that can be put together in countless ways.
The pieces Daily Fiction is inspired by the way collections are created in the world of fashion, through components such as colour combinations and great use of materials and prints. Daily Fiction is defined by its attention to detail, which is reflected in a contrasted blend of materials of dry over shiny, high-gloss over matte surfaces and moulded shapes over fabrics. The materials consist of a mixture of canvas, velvet, metal, glitter, metallic, plastic and paper, with a range of surfaces carefully chosen to give the collection its tactility.
The colour range has a playful and high-end expression, and contains no fewer than 18 colours, which come in metallic, matt and shiny versions. The classical and sharp colours are used to create colour-blocking and the metals add an eye-catching element. This creates an eclectic and sporty look with rich colour tones and bling details.
The collection features four abstract terrazzo prints, which take the best from trends in both fashion and interior design. There are two graphic black/white prints and two that are coloured in a light and dark version, in which the stone structure is more prominent. The look is both graphic and random at the same time, adding a certain dynamic to Daily Fiction. In addition, there are four striped prints in beautiful colour combinations that increase in complexity.
Britt Bonnesen, Brand Manager at Normann Copenhagen says:“For a long time we have wanted to add a new category of small design products to our existing collection of designs. Daily Fiction has allowed us to create a complete, anchored universe that offers a fantastic shopping experience. We get a lot of inspiration from fashion at Normann Copenhagen, so it was natural for us to look for a collaborator in the world of fashion. We are enormously pleased about the collaboration with Femmes Régionales, which are conceptually strong designers and have their finger on the pulse of the latest trends. Daily Fiction has its own life, but still fits well with Normann Copenhagen’s identity.”
